Victorinox - „125 YEARS – YOUR COMPANION FOR LIFE“

In 1884, the cutler Karl Elsener opened his own workshop in Ibach, a small village in the heart of Switzerland. During the following decades, this new venture evolved into a globally oriented enterprise. Just seven years after founding his company, Elsener supplied the Swiss Army with a Soldier’s Knife for the first time – and started a remarkable Swiss success story. 125 years later, Victorinox is still in the hands of the Elseners.
This family business is now run by the third and fourth generation.
Besides the familiar and popular Swiss Army Knife, Victorinox today produces household and professional knives, precision timepieces, design-driven yet functional fashion, high-quality travel gear, and fragrances, which all convey a sense of ‘Swissness’. All of the products from the House of Victorinox have one thing in common: They are an expression of a Victorinox philosophy based on
solid values. Impeccable quality combined with great reliability, consistent functionality with innovation, refinement with absolute perfection and iconic design.
Under the motto “125 Years – Your Companion for Life”, Victorinox is celebrating its 125th anniversary. Victorinox accompanies people through their lives. The Swiss Army Knife, which wrote history as an ingenious invention, accompanies people every day and is with you wherever adventure calls: on the Arctic ice of the North Pole; on Mount Everest, the highest peak on the globe; in the tropical rain forests along the Amazon; on a trip through time and space in the Space Shuttle.
However, being a “companion for life” also has another dimension for Victorinox that goes beyond the world of products. The company stands by its employees, who honor the security offered to them with loyalty and a sincere willingness to pitch in. Many Victorinox workers have been with the company for 20, 30, or more years; some spend their entire working career with the brand. Respect, truthfulness, openness, and solidarity are the underlying pillars of the corporate culture. And finally,
“companion for life” also means taking care of the environment.
Victorinox will be celebrating its 125th birthday with various internal and external activities. These include a roadshow at a number of different locations in Switzerland, Germany and other countries, as well as an Anniversary Collection made up of products from all six product groups.

Source: http://www.swissarmy.com/TheCompany/Documents/125th%20Press%20Release.pdf

Interesant: VICTORINOX s.beat MP3 Digital Audio

Dimensiune: 74 x 22 x 24 mm
Culori:
- Cutit: argintiu (silver)
- Player: negru (black)
- Telecomanda pe fir: rosu (red)
Pret estimat: 233,75 usd

Accesorii: casti, telecomanda pe fir, arm strap

Dupa ce au combinat briceagul Army Knife cu un stick de memorie de 2 GB, Victorinox lanseaza Swissbit - player audio digital cu o capacitate de 1 GB sau 2 GB. Playerul suporta fisiere: mp3, wma, wav si ogg. Poate fi folosit si pentru inregistrari vocale, radio stick de memorie. Playerul vine in mai multe variante: 1 GB sau 2 GB


First, the Swiss combined their Army Knife, which has been a bestseller around the globe for decades, with a USB memory device, to deliver yet another worldwide hit. Now, they are presenting their next coup: Swissbit is now launching the smallest digital audio player (DAP) with a capacity of up to 2GB for MP3, WMA, WAV and Ogg Vorbis files. The device was combined with radio, voice recorder and USB memory and the entire package was incorporated into the original Swiss Army Knife by Victorinox.

The SWISSMEMORY s.beat MP3 Digital Audio Player or s.beat MP3, tantalizes all of the senses, but most of all the eyes and the ears. It is unique, inimitable - easy to recognize and highly impressive thanks to its style and the great sound it delivers. Indeed the quality of the audio competes with the very best; and accompanies users while jogging, going to work or lounging on the couch at home. Is it easy to operate? Absolutely. Thanks to the integrated joystick or bright red remote control boasting the world-famous Victorinox logo included in the package. The latter does not just make the s.beat one of the few devices featuring an external control element, it is also a true jewel in design and function. Moreover, the MP3 player’s high-end display shows the status and provides information on the song that is currently playing; and the contrast on the screen is perfect in bright and dark environments.

Also incorporated in the practical multi-tool are essential accessories such as scissors, nail-file, knife blade, last, but not least, the multi-functional high performance digital device. A lot of emphasis was also placed on the exterior design. The knife handles are shiny silver - aesthetic and elegant.

Optionally, s.beat is also available in a flight version without tools. Fans who want both - smooth passages through airport security checkpoints as well as entertainment - will not have to do without their MP3 player while on board. The player can be removed from the knife body in a single step. A protective cover for the USB connection is enclosed in the original package. The player goes with the traveler, knife body and tools are stowed away in the passenger’s checked baggage.

Precision in perfection
It took an enormous amount of precision and an entire series of components had to be miniaturized to adapt the s.beat to the very compact body of the knife (74 x 18.5 x 17 mm = flight version; 74 x 22 x 24 mm = fully equipped device). Still, the Swiss weren’t about to compromise! Users can choose from capacities of 1 or 2GB, along with a fascinating range of functionalities: the s.beat is an audio player, radio, USB memory stick and voice recorder - all in one.
Silver knife handles, black player, red remote control unit - the colors have been meticulously aligned by our designers, who are masters at harmonizing appearances and functionalities. Contrary to other devices that come with cheap accessories, this player comes with headphones that deliver superior fidelity sound. Moreover, a second headphone can be connected to the remote control unit, so enjoy your favorite tunes together!

Quality inside and out
The integrated lithium polymer rechargeable battery keeps the audio player charged for at least eight hours. Like all other components, it is made by a top quality supplier. To recharge the battery, the device is connected to the USB port of any computer. Any time new MP3 songs are added to the device, it is also automatically recharged. No driver installation is required under Windows 2000 and XP. As an additional feature, music may be recorded directly from the FM radio, or via the headphone jack, from external sources, such as a CD player for later playback. The s.beat featuring capacities of 1 or 2GB will be available in retail stores.

Models: 4.6540.16P1 S.BEAT MP3 Tools 1GB 4.6570.16P1 S.BEAT MP3 Flight 1GB 4.6540.16P2 S.BEAT MP3 Tools 2GB 4.6570.16P2 S.BEAT MP3 Flight 2GB Accessories: A.6546.21 S.BEAT Earplugs A.6546.22 S.BEAT Remote Control A.6546.23 S.BEAT Arm Strap

Source: http://www.victorinox.ch/index.cfm?page=242&lang=E